In fall of 1990, Pyramid Solutions opened its doors for the first time in Troy, Michigan with a focus on creating solutions for the manufacturing industry. The staff was small – totaling three – but the goal was clear: create visionary solutions that yield exceptional results for our clients.
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Two weeks on the job as Pyramid Solutions’ new Marketing Associate, a woman on the Banking & Financial Services Team not much older than me approached me with a pink Nerf gun in hand. She handed it to me and left me with words that haunted me for several days: You’re going to need this.
The typical customer experience for purchasing software, IT hardware, or even professional services looks a little something like this: You do some online research, read reviews and articles in journals and magazines (online or in print) and/or talk to your peers inside or outside of your organization or even go as far as hiring a consultant. Then after a while, you narrow your choices down to one or more vendors that you may evaluate even further – perhaps having the vendors perform a proof of concept or provide a demo. You’re a customer in this scenario.